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Anne Schourup-Kristensen

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Nikolaj Stagis

CEO

Nikolaj Stagis

CEO

14.11.11

KOM-prisen 2011

Last week we were fortunate enough to receive The Danish Communication Award 2011 from the members of Danish Communication Association (Dansk Kommunikationsforening) in the concert hall of DR. About 250 participants in the audience of corporate communication professionals voted after presentations of the five nominated communication projects. A few hours later we got the result and were called to the stage to receive the award. I went on stage with the executive of the project from Movia, Maja Nellemann, and my colleague Louise Kramer, who is project manager at Stagis.

Many of the participants (including myself) summed up the events on Twitter - look for #komdag. You can see my tweets on twitter.com/#!/nikolajstagis. At Stagis we've been blogging about the project quite a few times since we started implementing it in 2008. Here's the most recent about the nomination for the award. Or you can find more about the project on our website by clicking "cases".

We are really proud of the award and the acknowledgement we've received from our colleagues in the field of corporate communication. Our project "Bus drivers with character" received about twice as many votes as the next nominated project and the audience cheered after seeing a short introductory video with bus driver Torben who was - as always - quite entertaining. What makes me just as proud as receiving the award is meeting some of the bus drivers who has been involved in the project, and who tells me that it made a difference in their lives. Like the bus driver Linda, who was awarded the Danish bus driver of the year on September 2nd and is soon flying to Singapore to see public transportation there and meet bus drivers in that region. She loves the bus and the passengers and now she is going to board an aeroplane for the first time in her life to fly to Asia! You can meet her on "Bus driver TV".

Danish article about the project online (Update November 18th)
Danish Commucation Association (DKF) just released a Danish article about the project. You can read it on kommunikationsforening.dk. There are videos and lots of other articles from the event on the site, too.

02.05.10

90 percent of the bus drivers in Greater Copenhagen declare that "I thrive at my work place" ("Jeg trives godt på arbejdspladsen") in a recent questionnaire given to 200 bus drivers and managers in the bus industry. The questionnaire was handed out as one of three types of knowledge collected after the first test-run of the "Bus drivers with character" in 2009. Before the project started in April 2009 only 68 percent of the employees in the bus industry agreed with the same statement.

One of the main problems in the bus industry - as well as other industries - is the lack of self confidence and feeling of having a bad image in the eyes of others. But the perception of bad image is changing for the better, too. When we started the project, only 13 percent said "Bus drivers have a good image". By the end of the year, that number had risen to 24 percent.

There is still a long way to go for this industry. Just like a lot of other companies the businesses running the busses are in a continuous process of improving the way they create self-perceptions, build organizational trust and improve the confidence in the profession and the company. Last year's project was not a million-dollar venture but specific experiments, training middle managers, fireballs (bus drivers) and creating small campaigns in the busses involving the passengers as well as creating awareness and a positive image in the media. Let me illustrate how the Danish press was covering the busses and bus drivers in 2008 versus 2009:

Before the project started the dominating image of the bus drivers and the bus industry (and hence the idea of using the product - getting on the bus) was negative. There were more negative stories than positive. Analyzing the same period one year later, the image has turned. Now there are more positive than negative stories in the press. And the fact of the good stories in the media is part of the explanation as to why the employees feel different about their jobs.

A few days ago the Danish daily Berlingske covered the results of the project. Read the story here. (Danish only)