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29.01.10
Small nice moments from the bus ride

Last summer we did a campaign as part of the project 'Busdrivers with character'. The idea of the project was to make passengers notice small but nice moments from their bus ride. The passengers could send the 'moment' by sms or mms to the website www.buschauffor.dk, where busdrivers and everyone else followed passenger experiences on the bus. The busdrivers got a lot of nice messages from their costomers and you can still read them on the website. (Everything in danish though). This is the material we developed to encourage passengers to compliment their driver. 

The material was hanging all over the bus, for instance this sticker was hanging on the busdrivers door, to meet the customers when they entered the bus

Chauffør_dør2
 

Hanging in the window:

Hængeskilt2
 

Hanging on the backside of the digital sign:

Rulleskilt
 

Hanging by flyers and informations signs:

Infoplakat2  
 
  
 
 

25.01.10
What matters now

Imagine for a moment that you have everyone's attention. For one precious moment, the whole room, crowd or maybe even the entire country is gathered to hear your words of wisdom, hushing each other, pushing to get a good seat in front of the television sets, eagerly awaiting your words of wisdom, holding their breath. What would be your key message to put out there?

Say what you will about Seth Godin, marketing-guru, blogger, best-selling author and self-proclaimed agent of change. But the man got a brilliant idea. Seth organized for seventy successful leaders, writers, thinkers and entrepreneurs to consider what matters most to them right now - and to express their valuable observations and life lessons in a short e-book, adequately titled "What matters now".

The book is available for free online via Seths blog, and I think it is extremely interesting to see what these seventy smart and extremely successful people choose to do when provided with only one page to express their main concerns, thoughts and messages for all of us.

Download the book as a free PDF here

22.01.10
Come work with us

Stagis is currently looking for a new intern to work with PR, communication and corporate branding. The candidate will be working closely with our consultants and project managers on various projects within marketing, PR, communications and branding.
Employment will ideally be 1 February – 31 May.
Check our website for further details (job posting available in Danish only).

18.01.10
Did you feel the heat?

When I was biking to work this morning,I was met by this campaign by DSB S-trains at Nørrebrogade. A very simple S-train vagon covering the cykle lane, and when you bike through it, you actually feel the heat in it! I have never seen this idea before, and i found it quite clever. Especially on a snowy cold day in january. Too bad there is no S-trans going to nørrebro... Makes me wonder if this is a good spot to place it?

Photo

15.01.10
Have a nice weekend!

At five o'clock it is time for a cold beer. Have a nice weekend. 

IMG_0015
 

10.01.10
Greetings from the Airport Security Family (or, How to make Work Fun)

Something extrodinary is going on at the Copenhagen Airport. I’ve been wondering about it for the last few months. Today was no exception. As I was pouring coins, belt, watch, jacket and my beloved Mac in a plastic tray on my way to a Munich-bound flight, a handsome man at the age of my Dad welcomed me with a smile and “how are you today”. Suddenly I found myself chatting with Uncle Security. There are two odd things going on here. First of all, if you are not part of Danish culture I need to tell you, that Danes have a peculiar way of not talking to strangers. So being met by a stranger who greets you and invites to conversation is not as common in Copenhagen as in many other places around the Globe. The other odd thing that took me by surprise here, which most air-travellers and especially commuters will recognize, is that Uncle Security is usually in a really bad mood, easily offended and clearly demonstrates has had too many passengers through the counter already. The US security cousins are the worst. It seems like they have been instructed by some TSA-director (Actually, I think there is no director at the moment) to look evily at every passenger and see if any terrorists might admit themselves. This is not the place for a joke, as some has experienced. But things were different with this Danish security check family member.

“I noticed you guys have started to smile a lot lately,” I said. “Yeah, work is so much more fun now,” he smiled even more and nodded. “I’ve been trying to help the bus drivers be a bit like you guys,” I said. “Great idea,” he said, giggling, and helped my things onwards as the other happy uncle was waving me through the scanner. “What in the hell kind of program have they gone through,” I thought to myself as the next happy uncle was padding me down and commenting on my new winter boots.

Security Aunt was waiting with my Mac ready at hand by the end of the conveyor belt. Same tie and perfect white shirt. “Is this your Mac?” she asked. Real auntie-curls, same age and same golden framing on the glasses. Surely the sister or wife of the giggling guy. I opened the computer, she checked, while chatting about how many passengers are now travelling with two laptops. I asked if I could photograph them, but rules didn’t really allow. “I’m really impressed by the changes here,” I said and auntie tried to explain as she was taking care of the next traveller: “Work just flows easier when you’re helpful - it makes our time here so much easier,” she said as she smiled to a Japanese woman while pulling a bottle of water out of a handbag. “Have a safe flight,” she finished.

Just a year ago I was usually waiting in line for 10-15 minutes before I could put my bag on the belt and the greeting would be along the lines of “Empty-your-pockets-any-last-coins-there-and-your-watch?” while the person would stare somewhere else, not noticing that my things were already in the plastic bin. Today, as I walked to the gate, I was reminding myself how every kind of job has the potential to be fun, involving and something that employees can be enthusiastic about. Nomatter what the job is. Because every job has the potential of finding a meaningful purpose. It’s a matter of mentality and choice wether travellers are dumb-asses and the work is tedious tasks at a conveyor belt or if it’s a fun day with the ‘cousins’.

08.01.10
Identity grows from within - Notebook 2009/2010

This Christmas we decided it was time to produce a new Stagis notebook. Over time it has become tradition to make a notebook every second year to hand out to clients, collaborators and friends. In addition to blank pages this new version in line has 3 articles and a photo series from our office.

Bindng in 3 different colours

Notes_3bøger
Notes_billeder

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