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29.12.09
Still marketing the myth of your market?

Beer_guy
 

Thought I'd share Grant McCrackens latest blog-post with you. On the mythic "Beer Guy" that some marketers still think will do the job. It's certainly easier to work this way, using the well-known stereotypes. But will it continue to work or become counter-productive? Of course this doesn't just go for marketing beer. Almost every market and every marketers view on his audience contains one or several stereotypes or mythic characters. Ideas of what the customer is like and what the customer dreams of becoming in any given consumer-situation. And lacking any interest in actually evaluating the potential developments and deviances of the users of the company or product, it continues as if nothing ever happened and as if every man (in or outside focus groups) still wants to become The Beer Guy.

Read it on Grants blog Cultureby: The Mythic Beer Guy

18.12.09
How maps should work

Uptown
Tak e a look at this exciting project 'Here and There'. Two maps of Manhattan looking uptown from 3rd and 7th, and downtown from 3rd and 35th, developed by Berg. Interesting map without any horizon.

16.12.09
Stagis is doing well

Markedsforing_dk

Today, Danish trade-magazine is reporting on the growth of Stagis under the headline "It's going well for Stagis". The gross profit is up about 100% due to the strategic focus on authenticity that we've been following during the past two years. The total sales of 2009 is up about 120% which means I haven't done the effort I wanted to on my book manuscript this fall. But during the first few months of 2010 I'll try to get the last few chapters of the book finished in order to get the book on organizational authenticity published this summer.

One of the examples of our efforts in building authentic identities is the bus industry of Greater Copenhagen, which is mentioned in the article. We've been executing a pilot project this year with great success. During the next few days, four case-videos will be launched on our website, with a number of interesting people explaining the project. One interesting appearance during the summer was Minister of Transportation, Lars Barfoed, who joined us in June and gave a few comments about the project. The first bit of video is available on stagis.dk now - the remaining three films will show up soon.

The article is available on Markedsførings website: www.markedsforing.dk

11.12.09
Studio Culture

Sc_PackShot

At the moment I’m reading a book about design studio culture, edited by Adrian Shaughnessy and Tony Brook from Spin. The two actually made a new publishing company called Unit Editions and ‘Studio Culture’ is the firs book in line.

It is my natural interest to read about how design studios organize themselves and deal with getting clients and paying the bills while designing in the specific way they are famous for. But the book is furthermore interesting as many of the studios in the book, is studios I admire a lot, and I have followed their work a few years (Spin, Fuel, Build, Marian Bantjes, Pentagram, A Practice for Everyday Life, Experimental Jetset and a lot more). Most of them is based in London, and somehow, their work carry this special feel, witch makes it really distinctive, and dead cool, carefully crafted graphic design.

In this book I get a bit of a sneak peak into their daily life and how they make their business work while they are still doing great work!? It reminds me of one of Adrian Shaughnessy’s books ‘How to be a graphic designer without loosing your soul’, where the topic is somewhat the same.

On Unit editions website you can read a few of the interviews in short form, and the fun part is, that design studios all over the world is encouraged to send in photos of their own studios. A lot did, and it is quit fun to see the different working environments.

04.12.09
Welcome to Mie Olise

Mieolise_cph_office_1200

Danish artist Mie Olise came by the office on her way around the city, as she was packing up her things, getting ready to move to Brooklyn. She brought two large pieces with her that will enrich our office space as well as our time in front of them. The theme is 'departure', a continuation of Mie Olises images of boats that are stranded. These two are on their way, hovering with the help of balloons and rope.

You can see more of Mie's work on the website of the Houston-based Barbara Davis Gallery.

Mie_olise_2_pieces_1200
The paintings in the cold northern light at Mie Olises studio in Copenhagen - now occupied by another artist.