During the spring we developed a new visual identity for
the Danish Ministry of Culture Corporate Governance Agency. As Nikolaj
describes in a previous post, the agency has been through an internal process,
developing from being an administrative department into becoming an
organization primarily focusing on supporting and giving advice on
administrative development rather than actually executing the administrative
tasks.
Developing the visuals, we've focused on three primary
keywords, the essence of their authentic identity.
- supporting and giving advice on administrative
development
- Releasing the clients resources, in order to focus on
art and culture
- Deliver 'a complete service' with empathy and presence
- Our 'interpretation' makes our knowledge valuable and
meaningful for the client.
The primary idea of the logo is to emphasise the Danish
Ministry of Culture Corporate Governance Agency as the interpreter between the
ministry of culture (of whom they are a department of) and the culture institutions
(museums,theaters etc).
In order to make the idea clear we developed a series of
secondary colors for the logo, to illustrate how different clients can have
different needs. Therefor the color representing Corporate Governance Agency
changes in the logo, due to the color of the institutions (clients).
