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Stine Christmas Nielsen

05.02.10

What are the latest highlights? With a growing network of clients, colleagues, business-partners, students and friends it can be difficult to keep up with what's going on. Today we're sending out the first issue of a newsletter that we've named "Stagis Highlights". About six times a year we'll send out an email with stories about our projects, concepts, ideas, people, events and everything in between. I'll post some of the latest stories about authentic corporate identities around the Globe such as Hästens, Noma, Lego, BMW, Alessi and Ducati and we'll share new projects with you.

We'll make a version in Danish and one in English. If you are on the mailinglist you'll be able of sharing the content with your colleagues, friends or - even better - your boss.

Email:

Or submit to the Highlights in English:

25.01.10

Imagine for a moment that you have everyone's attention. For one precious moment, the whole room, crowd or maybe even the entire country is gathered to hear your words of wisdom, hushing each other, pushing to get a good seat in front of the television sets, eagerly awaiting your words of wisdom, holding their breath. What would be your key message to put out there?

Say what you will about Seth Godin, marketing-guru, blogger, best-selling author and self-proclaimed agent of change. But the man got a brilliant idea. Seth organized for seventy successful leaders, writers, thinkers and entrepreneurs to consider what matters most to them right now - and to express their valuable observations and life lessons in a short e-book, adequately titled "What matters now".

The book is available for free online via Seths blog, and I think it is extremely interesting to see what these seventy smart and extremely successful people choose to do when provided with only one page to express their main concerns, thoughts and messages for all of us.

Download the book as a free PDF here:

29.12.09

Thought I'd share Grant McCrackens latest blog-post with you. On the mythic "Beer Guy" that some marketers still think will do the job. It's certainly easier to work this way, using the well-known stereotypes. But will it continue to work or become counter-productive? Of course this doesn't just go for marketing beer. Almost every market and every marketers view on his audience contains one or several stereotypes or mythic characters. Ideas of what the customer is like and what the customer dreams of becoming in any given consumer-situation. And lacking any interest in actually evaluating the potential developments and deviances of the users of the company or product, it continues as if nothing ever happened and as if every man (in or outside focus groups) still wants to become The Beer Guy.

Read it on Grants blog Cultureby: The Mythic Beer Guy