Danske Bank and Stagis have been co-hosting two exciting brand innovation workshops during the past week. The events took place in the beautiful setting of Visit Carlsberg, the original art gallery of the founders of the Carlsberg Brewery. CEO Nikolaj Stagis talked about defining your authentic brand identity and utilizing the inner strengths of the company to drive innovation and brand development. The basic question at these two events was “how do you live your authentic brand?” – and the participants joined in by discussing what sources of inspiration were available to their organization and how those potentials can be used to create value in the future.
Around 70 business leaders and 12 business advisors from Danske Bank joined the event. A broad range of different organizations were represented, who all had their own individual perspective and experience with branding. We got lots of good questions and we hope the participants took away inspiration and new ideas for their brand development.