September 17, 2013
Helsinki’s journey towards becoming World Design Capital 2012
Anne Sofie Dierking
Many cities and municipalities are currently operating under tight budgets and may believe that engaging in city branding is extremely expensive and maybe even unnecessary. Consider this equation, however: in the case of Helsinki the city initially invested 3 million euros, but ended up raising 18 m ...
September 11, 2013
City branding conference – building on the authentic strengths of the place
Cities and regions are fighting to define a unique position and stand out in the many claims that all cities and municipalities make. But where do you start? And how does a city create a strong sense of meaning and engagement in the brand of the city? At Stagis we are curious about different methods ...