I recently became aware Timothy McSweeney’s – an American Publishing house. I was intrigued by getting to know them more as I read this hilarious text – I’m Comic Sans – published on McSweeney’s humourous litterature site McSweeney’s Internet Tendency.
A part from the Internet tendency, the literary journal Timothy McSweeney’s Quarterly Concern is another initiative that stands out. The journal started out featuring only works rejected by other magazines. And from there they started to publish material that was written with particularly McSweeney’s in mind. An interesting way to build an editorial brand, maybe aimed at attracting the most distinctive contributors?
McSweeney’s have recieved a lot of awards both on design and content for their selection of books and publications, and I sense that when the Founder of McSweeney’s comments on the name of the organization, he frames the sphere of the publishing house in a fine way: “[My family] would always get letters from someone named Timothy McSweeney … He claimed to be my mother’s long-lost brother …[Letters] would always include flight plans, like he was planning on coming to visit. I don’t know if he’s real or not. My relatives deny it, but who knows?” I dont think I have visited or searched the McSweeneys for the last time.