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15.03.08
Organizational blogging by RUC students

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A group of students from Roskilde University that I'm mentoring this semester is working with organizational blogging - is it a buzzword, buzz-phenomenon or a tool that creates value? Check out their new blog and join the conversation on corporateweblogs.wordpress.com

Written by Nikolaj Stagis in the category Organizational Blogging Tags: Conversation 4 Permalink
COMMENT 1
Ideas, literature, comments,pure interest - basically any input is relevant and very welcome!
Written by: Frederik Gottlieb 25.03.08
COMMENT 2
Hi Frederik!

I think you guys are raising good questions. I just saw an article this morning claiming that most of the PR agencies in Denmark don't use blogs and aren't able of counselling companies on the use of blogs. I'm sure blogs can acommodate and facilitate the interplay between the company and brand fans even though it may not be the initiator of brand communities.

I'm looking forward to seeing which case you choose to work on!

Best, Nikolaj
Written by: Nikolaj Stagis 26.03.08
COMMENT 3
When you mention that there are only af small part of PR agencies that use blog - that's when I start thinking why we have had such good luck finding cases for our projekt. Danish companies are readey to use this tool, but they need information and knowledgs abouts its usability and how to start it up...

...hopefully that's where we get in the picture! :D
Written by: Katja Jørgensen 29.03.08
COMMENT 4
Hi Katja,

At least that's what the article said. And I agree in the sense that there are lots of companies these days (like advertising agencies, web/digital media companies and design companies) who set up blogs. However the difficult part of creating and sustaining a blog in an organization is not the technical setup but keeping the dialogical or sensemaking process alive. And very few companies take care of both managerial aspects as it's usually considered two different "departmental responsibilities" or different markets within the communication and consulting industry. But I'm sure most communication or PR agencies would say they do both. But how well? Who knows?
Written by: Nikolaj Stagis 29.03.08
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