February 2, 2008
When the authentic 2.0-campaign is just an image
When Stagis still existed in it’s founding city Odense, some six or seven years ago, my colleague Iben and I would joke about ‘old values’ and refer to marmelade from The Old Factory (Den Gamle Fabrik), a Danish brand that has an image of historic authenticity and some sort of natu ...
Anthropology and Culture
Design and Identity
Ongoing identity and employer branding projects at STAGIS
Marta Karolina Olsen
This has been a week of quite amazing project experiences at STAGIS. From from flying to Jutland with Anne to do identity studies among pupils and teachers at Femmøller Efterskole, to facilitating an exiting workshop on worst/best-case scenarios and visions for leaders across a sector for pu ...