Blogs as PR: Meet Norwegian BLOGG ULF

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Sometimes hardcore bloggers discuss which blogs are right and which are wrong. And wether blogs are supposed to be used only internally in an organization or if they should blur the borders between “inside” and “outside” of the organization (some would argue that there is no such thing but that is another story). We’ve often discussed blogs as a technology that has a managerial or organizational purpose but for once let me point you to a real marketing or advertising blog. It’s norwegian and it’s certainly full-hearted. Meet the sheep Blogg Ulf!

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