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COMMENT 1
Difficult one this and a very interesting discussion. Of course I agree broadly speaking with your point about businesses 'buying' a clear conscience not being a good thing. I think that when Corporate Social Responsibility is practiced best, it is deeply held within the organisation and part of the 'point' of the company, for example Merkur Bank here in Denmark, who have a clear ethical point of view which runs throughout their business. But I have to say, even at the other end of the spectrum, when a huge business like McDonald's for example decides to start selling fair trade coffee instead of regular coffee, it can only be a good thing. Why shouldn't taking small steps in the right direction be applauded too?
Written by: Andrew Smart 11.01.07
COMMENT 2
Hi Andrew!

That's a good point! Ofcourse doing good is good. I think there are two reasons why I feel as I do. The first is that when any given project is not integrated in the business processes and the culture of a company it tends to be a brief success which is soon changed and forgotten. The second is that I've heard discussions about Corporate Social Responsibility going along the line of "giving to those in need" or "spending some of our profits to help...". But lets take one of the big issues at the moment - global warming - one of the wider social responsibilities a corporation could choose to take on. If bringing down the CO2 outlet is the number one way of decreasing global warming it's not enough ot send more money anywhere in order for "someone" to fix it. What is really needed is that the individual (corporation) look at it's own production of CO2 and how it could be minimized.

So my question is, how can my company help others by actually being responsible in the way we act every day, in the way we do business? Are there things that we do that could be less harmful, or things we could change that would not cost us much (money or effort) but would make it easier on the environment (business environment, community, ecological environment etc.) we are acting in?

PS: I missed the CSR-event at CBS today as I was in a meeting with Anne (check here: http://www.23hq.com/STAGIS/photo/1566719 ) - did anyone go?
Written by: Nikolaj Stagis 11.01.07
COMMENT 3
I think that Review got the idea for this christmas card from Seinfeld. This show has an entire episode dedicated to excatly this subject. George (the short balded guy) recieves a christmas bonus from work - a substantially large sum donated to charity. Of course, George thinks that this i ridicolous, but on the other hand it´s a great idea. Almost the perfect gift...
The reciever can´t complain about it - it´s for a good cause.
He can´t take it back - no refunds on charity!
And last, but not least, it makes the giver look like a caring person/organization.
The only problem is, that it costs money. So what to do?
Make up your own fake charity cause! Then buy a lot of cards as above, and boom! All chrismas and birthday gifts are taken care of for years to come.
I guess my point to you Nikolaj is - to make a long story short - be shure to check out the authenticity of the christmas card!
Written by: Lasse Philipsen 12.01.07
COMMENT 4
Speeking of CSR in 2007 a group of students at Copenhagen University (www.sponzoo.dk) have created a business with the main project of helping businesses finding "sponsorships" and vice versa. The objective is to strengthen the identity and narrative on both parts. But is this CSR? And if so - what kind. Anyway, an interesting project and maybe an alternative approch to CSR in 2007?
Written by: Nanna Weinholt Sardorf 23.01.07
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