A few days ago I raised the question of wether or not (private) bloggers would promote products or companies in their blogposts. Silles description of Compeed made me wonder. Mostly because most of the bloggers I know (who are hardcore bloggers and have strong opinions on the ethics of their life in the blogosphere) claim that they would never advertise any product. So my understanding has been that ordinary people who blog would loathe anything that would be paid for and hence inauthentic.
My point was to see how much bloggers get around which they certainly do. Since then the debate on Silles blog has taken off. Check it out.