Fortune 500 blogs

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As of march 14 only 4.6% of the Fortune 500 are blogging. The Fortune 500 Blogging Wiki shows 24 corporate blogs made by such companies as 3M, Apple, AT&T, Eastman KODAK, HP, Levi, Microsoft, Nike, Strauss & Co., McDonalds, Sun and UPS.

So I think it’s fair to say blogging has become a normal thing (can we get over the “what-on-earth-is this??!”). The question is what is it good for and what potential does it help forward?

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