Does Your Businesscard show Your Authentic Identity?

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I just went back to IDEOs site to check how they are doing (usually not bad at all) and stumbled on this little piece of IDEO-history: A project about identity and businesscards.

A businesscard isn’t just a businesscard. And in todays world where everyone is overwhelmed by new messages and identities wanting to suck every last bit of attention and energy out of you, who wouldn’t want something as authentic as the Bloodcard to give away?

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