STAGIS

Kortlægning af autentisk identitet for Kulturministeriets Koncerncenter

Gennem de sidste seks uger har Thit og jeg arbejdet på at kortlægge Kulturministeriets Koncerncenters organisatoriske identitet efter at vi i april indgik aftale med koncerncenteret om at udvikle deres nye visuelle identitet. Organisationen hed tidligere Kulturministeriets Administrationscenter, men har gennem det seneste halve år fået et nyt formål, som handler om at rådgive landets kulturinstitutioner mere end at levere administrativ drift. I sidste uge leverede vi en omfattende analyse af organisationens identitet for at sætte fokus på de styrker, som skal udtrykkes i det design der skal udvikles henover sommeren. 

Kortlægningen af den autentiske organisatoriske identitet er baseret på den metode vi har udviklet gennem de sidste tre år og som jeg er i færd med at skrive en bog om. I august og september bliver identiteten konkretiseret i et nyt corporate design, som lanceres 1. oktober.

Du kan læse mere om Kulturministeriets Koncerncenter på den eksisterende hjemmeside.

Intern kampagne i busbranchen skaber stolthed

I næste uge lancerer vi en stor intern kampagne rettet mod 3.500 buschauffører i Storkøbenhavn. Projektet handler om at øge stoltheden og skabe flere synlige chauffører med karaktér, som dækker over professionalisme og personlighed. Over de næste tre måneder kan chaufførerne deltage i konkurrencer om gode 'øjeblikke' på jobbet. Projektet skal henover sommeren synliggøre de gode sider ved jobbet, som af mange fejlagtigt bliver opfattet som et dårligt job. 

Vi har arbejdet med projektet i halvandet år og er rigtigt stolte af, at det nu er nået til et stadie, hvor det bliver synligt for chaufførerne og omverdenen. På længere sigt skal projektet skabe bedre oplevelser i busserne og dermed en bedre kollektiv trafik.

Se også case-videoen på www.stagis.dk eller filmene med tre chauffører med karaktér på www.buschauffor.dk

Chauffører med karaktér lancerer Movia Akademi

De sidste par uger har vi lanceret to nye faser af det ambitiøse projekt "Chauffører med Karaktér". Onsdag og torsdag var 12 direktører fra syv busselskaber og Movia på det første Movia Akademi for direktører, hvor de blandt andet udviklede en 3-årig vision om at øge antallet af passagereri Storkøbenhavn med 30 millioner. I sidste uge startede 20 ledere fra busbranchen på et udviklingsforløb for ledere i busbranchen - ligeledes på Movia Akademi, som Stagis har udviklet igennem det seneste år.

Projektet tager udgangspunkt i de styrker der allerede findes i busbranchen og vi har en ambitiøs målsætning om at ændre omverdenens opfattelse af buschauffører og dermed af busbranchen. Vi starter indefra og forsøger sammen med branchens parter at påvirke kulturen for at skabe større intern stolthed og derefter kommunikere om chauffører med karaktér for at skabe bedre oplevelser mellem buschauffører og kunder i buserne.

Læs nyheder om projektet i Berlingske Tidende eller se websitet om chauffører med karaktér på www.buschauffor.dk

På billedet er det deltagere på Movia Akademi for mellemledere der arbejder på at definere, hvordan de kan støtte udviklingen af chauffører med karaktér.

Sommerferie i Stagis

Det har været et travlt forår, hvor tiden er fløjet afsted. Nu glæder vi os til at holde ferie ind imellem de mange spændende projekter. Vi holder sommerferie fra 18. - 26. juli, hvor kontoret vil være lukket.

Selv er jeg i Italien fra 1. juli til 28. juli, hvor jeg både skal holde ferie og arbejde på bogen om organisatorisk autenticitet med arbejdstitlen "Den autentiske virksomhed".

After a busy spring we're looking forward to go on summer vacation. We are closed from July 18th through July 26th. I will be in Italy from July 1st through July 28th where I'll be taking a break and work on my book on organizational authenticity.

Opening of Stagis Museum

Friday night I was proud to annonce the opening of the Stagis Museum. It was a fun night with a lot of friendly people. I had the pleasure of presenting journalist and historian Claus Hagen-Petersen, antropologist Marie Stender and singer/songwriter Claus Hempler. We will continue to finish and develop the museum and we're always happy to give tours to discuss the history and authentic story of Stagis as well as the function of corporate museums in organizational identities which is the purpose of our new museum. 

Check out more photos in our Facebook Group.

Who I look up to in graphic design?

Dear Stagis

My name is Sif and I am a first year student at the KaosPilots. Me and my group are doing an exam project about graphic design and we could really use your help in the research phase, since we know that YOU have some of the knowledge that we need. We would be forever thankful if you would take the time to answer the following questions.

• What are the future needs and client demands for graphic design products?
• What will your business do to meet these needs?
• What are the upcoming trends?
• Where do you find your inspiration?
• Who, or what business, do you look up to as a graphic designer and why?

   Thanks!

Mette

Petúr

Aryan

Jostein

Sif

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Hi guys,

Unfortunately, I don’t have much time and the questions you ask are rather complex if you want to work seriously with them. But I’m happy to give it a quick shot:

If you go through the videos and articles on www.stagis.com you’ll find that we have a rather specialized focus on organizational authenticity which I am writing a book on (hopefully soon to be finalized....!). That pretty much answers your second and third question, because that’s what we are developing and doing in order to meet what we think will best benefit our clients. The idea behind our focus on finding the authentic strengths of the company before working on the visual design is an answer to your question about immediate and future needs: I think our clients (private and public organizations) need to know themselves before they express themselves. And we as designers have the same need which is why we try to create explorative processes that help both the client and us to understand the organizational identity before we create the visual (or graphic, as you might also call it) identity.

Secondarily, companies need graphic design work that has a degree of possible change or dynamic built into it. However, that’s more complicated, as that changes by the client. For some companies it’s more true to be very stable, for others it’s right to become more dynamic. 

I find inspiration in many places. These days a lot of my search is within the field of authenticity and for that matter I find inspiration within philosophy, psychology, music theory, anthropology and other places where authenticity and the development of identity has been researched. In the field of graphic design it comes from books, traveling, all sorts of places and most of the places I find inspiration are probably not evident to me.

I look up to a bunch of people within and outside graphic design. A grand old man within design is Wim Crouwel whom I would presume a lot of designers to look up to. Then there’s Steve Sandstrom that I met 10 years ago in Portland, Oregon. He was originally a Nike designer and when I met him he had few clients. Like Levi's, Microsoft, Nike, Coca-Cola (who's website-assignment he had just turned down). A bunch of people at Wieden and Kennedy, also in Portland (who also only had few clients when I first paid them a visit in 1999, Millers, Microsoft, Nike and a few others). W+K has always been extremely good at understanding the strengths of their clients and expressing those strengths to grow much bigger - check this Honda commercial built on the fact that an engineer hated that diesel engines were so noisy - so he built a silent one, driven by his hate. Mother Design in NYC, Paula Schers work for The Public Theater at Pentagram and Neville Brody and... well, the list goes on. When it comes to design processes (which are often more inspiring than the final result) I’ve been inspired by the design company Ideo but actually found more insight in other fields. Two German consultants (and researchers), Schindl + Rughase, for instance. Some of their strategic work processes has some resemblance to ours.

I hope this helps you,

Best, Nikolaj 

Authentic companies are the winners of tomorrow: Appearance at Danish direct marketing day

I just received an invite for the Direct Marketing Day, facilitated by the Danish Postal Services (Post Danmark). I'll be joining the day, talking about authentic organizational identity and look forward to it. I will have to ponder about ways of connecting identity, authenticity and direct mail. Read more on the DM Dagen website.

Understanding the culture as basis for communication

Danish ad agency website bureaubiz.dk brought an interview on cultural understanding as a necessity for communication in todays edition of the online magazine. The client in case is the bus industry in Copenhagen and our project on creating higher self esteem throughout eight companies that participate. There is a casestory on our website explaining more on the challenges and how we started the project.

TDC annual 29

Poster by Anthony Burrill. Typography 29 / Type Directors Club 

Article on Stagis in Markedsføring - Danish marketing paper

Markedsføring, the Danish trade paper on marketing, is writing about Stagis in todays email newsletter and their online edition. It's an interview I gave and it discusses some of the differences that our ideology on authenticity creates as well as our strategy which positions us somewhere between the industries of advertising, design and strategic management. Read it in Danish here.